The circular economy exhibition of Minh Tien Group, held at Dubai Expo 2021, is a symbolic space, showing the culture as well as the evolving entrepreneurial spirit of the corporation. Moreover, it also helps world friends to understand better about the people, the country and especially the “Coffee culture” of Vietnam.
Project
Minh Tien Group Dubai Expo 2021
Client
Minh Tien Group
What We Did
Exhibition design
Area
How The Project Was Received
With the idea “Coffee beans are born from the soil and sublimate”, the exhibition model is designed with the criterion of using recycled materials, the business products of Minh Tien Group. The highlight of the model is the spoons made from coffee waste that fly up from the ground – the image of the land is shown through the mountain terrains that are CNC cut and planted on top of each other, depicting the mountainous terrain. The mountains of North Vietnam – Terraced fields. The base of the building is designed with recycled plastic straws, folded together to form the curves of nature, combined with reflection and light to create the feeling of a flying model. In addition, the biggest highlight is the Digital Art painting stretching in the circle of the model, the viewer can go around to see and understand the entire content of Minh Tien’s coffee production process.
